Chuck E. Cheese

Giant anthropomorphic rodent who is both mascot for the pizza chain of the same name and, as of 2012, a rock guitarist. Hey, he's 35. Probably got a mortgage, a few rugrats (rugmice--whatever), some thinning on top, and quite a few regrets. As he drives his Prius to work one day he finds himself asking "I wonder where that old guitar is...."

Anyhoo, as part of a rebranding effort, CEC Entertainment dumped longtime voice actor Duncan Brannan and replaced him with Bowling for Soup frontman Jaret Reddick for "Chuck's Hot New Single," his ambitiously, if uncreatively, named musical offering.

Cheese started out in Munch's Make Believe Band.

External Links

• LA Times story about the rebranding
• BuzzFeed article