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Difference between revisions of "Knights of Efficiency"
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*[http://player.vimeo.com/video/34791873 Video of the making of the ads] | *[http://player.vimeo.com/video/34791873 Video of the making of the ads] | ||
*[http://advertising.yahoo.com/blogs/advertising/ad-tablet-prius-living-ad-livestand-200627629.html Ad of the Year – Tablet: Prius Living Ad on Livestand] | *[http://advertising.yahoo.com/blogs/advertising/ad-tablet-prius-living-ad-livestand-200627629.html Ad of the Year – Tablet: Prius Living Ad on Livestand] | ||
| + | *[http://www.serialcut.com/making-of/toyota-prius-v-campaign/ Serial Cuts website] | ||
[[Image:Knights of Efficiency Digging.gif|left|]] | [[Image:Knights of Efficiency Digging.gif|left|]] | ||
Revision as of 08:59, 20 August 2012
In the 2011 "cargo space meets cyberspace" print ad for the Toyota Prius V, there's a fake rocker and some fake album covers, including one for "Knights of Efficiency." It's not clear, but based on the lightning bolt behind the rocker and the same bolt on the album cover for this bands otherwise boring album cover, let's say the dude with the guitar, band jacket, headband and top hat a la Slash is from Knights of Efficiency.
The ad was done by Serial Cuts, a Madrid-based studio, and commissioned by well-known advertising firm Saatchi & Saatchi LA.
Toyota also made a batch of animated gifs for folks to download, one called "more digging" shows fingers looking through albums and pulling out a few, including this one. Really? Twelve inch vinyl LP records in this day and age?
External Links
- http://www.ba-reps.com/blog/serial-cut-toyota-prius/
- Video of the making of the ads
- Ad of the Year – Tablet: Prius Living Ad on Livestand
- Serial Cuts website
