Captain Hoagie's Shorti Brigade

Sgt. Pepper's Lonely Hearts Club Band knock-off from a 2009 ad campaign for convenience store chain Wawa's "Hoagiefest." Parry Gripp wrote a number of short Beatles pastiches for the campaign, including "Captain Hoagie's Shorti Brigade," (yes, that's how Wawa spells it). The song describes this band playing Hoagiefest.

Lineup:

• Captain Hoagie, lead guitar
• Admiral Italian
• Lieutenant Meatball
• First Private Turkey
• Corporal Cheesesteak

"Then when Captain Hoagie solos on his guitar, it's really gonna blow your mind."

There was also a CD of the songs; Track Listing:

• 1 Here Comes the Hoagieman 2:03
• 2 Hoagie in the Sky 1:36
• 3 Captain Hoagie's Shorti Brigade 2:11
• 4 At the Hoagiefest 1:41
• 5 Come On Down 1:47
• 6 Turkey So Fine 2:27

And Wawa, a regional chain of convenience stores, is using ’60s psychedelic imagery — reminiscent of the Beatles in their “Yellow Submarine” period — in a campaign for its annual “Hoagiefest” sale on sandwiches. The ads, by the Richards Group in Dallas, echo a campaign that introduced the promotion last summer.

“It really resonated; there were tons of comments,” said Glenn Dady, co-creative director at Richards with Shane Altman.

“For people in their late 40s and up, it takes them back,” Mr. Dady said of the campaign. “And the younger people gravitate to it because their video games are playing music from that time period.”

-from "Kickin’ Down Madison Ave., Feelin’ Groovy," by Stuart Elliott, June 16, 2009, The New York Times

External Links

• https://youtube.com/watch?v=ZmjeES5Nhcs
• https://www.adsoftheworld.com/campaigns/crank-up-the-summertime
• https://en.m.wikipedia.org/wiki/Wawa_(company)